Chan made a free Richard Branson-cover magazine edition as a loss leader that helped establish Foundr's brand credibility.
Mentioned in relation to Virgin's brand image and attractive cabin crew hiring reputation.
Fergus references a Branson interview about Virgin Brides and the idea of moving on from failure without dwelling on it.
Used as an example of a founder whose personality shapes the Virgin brand.
Entrepreneur Emmylou interviewed on Necker Island, triggering her imposter syndrome discussion.
Used as an example of someone at the 'peak' of success whose story is less relatable than someone earlier in their journey.
Mentioned as a typical figure people look up to, contrasted with Tommy's interest in ex-bikies.
Tommy cites Branson's public admission of smoking weed as an example of a successful person using drugs.
Tommy filmed him at a Virgin/V Australia event at Werribee Mansion; also the subject of Leon's elevator story.
Tommy cites Richard Branson's philosophy that the best negotiations are mutually beneficial rather than one-sided wins.
Josh cites Richard Branson's dyslexia as an example of struggles that can coexist with major success.
Josh cites Richard Branson's claim that exercise is his biggest efficiency hack.
Used repeatedly as the example of a distant, highly successful mentor figure versus someone just a few steps ahead.