Erika's previous company (coffee scrub brand) referenced repeatedly as a point of comparison for branding, trademarks, and growth experience.
Cited as an example of a brand that scaled a coffee scrub product by being first to capitalise on social media.
Tommy recalls his brother living with the founders and a story about someone in Bali copying the brand's website.
Cited as an example of a brand built with a strong personality/voice.
Cited as an example of a brand with an excellent, consistent tone of voice from day one.
Discussed as a brand built around gifting product to influencers rather than paying them.