Dan Ariely

Josh mentions him as author of Predictably Irrational, discussing research-based careers.

Josh references this organisational psychologist as a source for ego depletion theory.

Josh references the behavioral economist's book and experiments to explain the IKEA effect.

Social psychologist referenced for a study on paid vs favor-based work effort.

Josh references this organisational psychologist's IKEA effect study about paper cranes to discuss staying humble as a creator.

Josh references Dan Ariely's work on social contracts vs financial incentives when discussing paying contractors.