How should you price and cost a service-based business like a salon?
Build a 'productivity matrix': calculate hourly wage and payroll costs (including super and payroll tax) per staff member, add rent apportioned per hour, and work out how many services a staff member must complete in a day at the given price point to generate a return.
How do you choose a location for a retail/service business targeting professionals?
Prioritise proximity to your actual customer base's daily routine (commute, office, home) over simply picking a high-traffic or cheaper suburban spot; ensure minimum required floor space and factor in extended trading hours (e.g. 7am-7pm) to match customer availability.
How should a brand approach content creation and social media?
Content must stay relevant and meaningful to the brand's core DNA and mission rather than chasing generic trends or memes; every post should reflect the brand's positioning and tone of voice consistently.
How do you make confident decisions when you're uncertain?
Ask yourself what's the worst that could happen, then go with your gut rather than sitting on a decision for weeks; if it turns out wrong you can own and correct it, but prolonged indecision helps no one.
How do you stay present and avoid getting overwhelmed by a busy schedule?
Use journaling at the start of the day to check in on how you're feeling, and set personal yearly 'theme words' (like fun, creativity, presence) to return to whenever you feel off-balance.
