What should you do when an interview or conversation goes badly wrong?
Brad says the only way to recover is to come up with a funny or entertaining question about two minutes later; if you can land that, you can get back on track quickly.
How do you secure good guests for interviews?
Build trust with publicists over years by signalling the interview will be fun, easy and quick, avoiding gossip or any sense you're trying to set the guest up — publicists are protecting their client's reputation, so they need to trust you.
What's a good fallback question to end a difficult interview on a high note?
Ask the subject for advice (e.g. 'do you have any advice for me?') — Brad says this works about 85% of the time to get a laugh or warm response and finish on an upbeat note.
How do you stay motivated when you're low energy or not getting ahead in a public-facing career?
Treat it as a self-psyching game: you never know where you stand in your career or ambition, so just keep turning up even when flat, because you might stumble into a breakout moment (e.g. interviewing an unknown who becomes huge the next week).
How should you think about your own ambitions during a crisis like a pandemic?
Brad suggests that your pre-crisis ambitions and 'mapping' of goals no longer apply in the same way, and that you need to recalibrate what you're trying to achieve while still holding onto your underlying passion for your work.
How should you navigate grocery shopping safely during lockdown?
Brad describes moving through the supermarket quickly and with a planned route like a 'ninja,' then cleaning every bag when he gets home, and leaving deliveries outside for 24 hours before bringing them in.