Stanier's earlier bestselling book referenced as an example of long-tail marketing success.
Book Tommy ordered, used as basis for a coaching exercise with Hamish.
Book by Michael Bungay Stanier referenced during discussion of asking questions.
Stanier's bestselling self-published book that has sold close to 700,000 copies and shaped the episode's coaching framework.
Book by Michael Bungay Steiner that Josh mentions in relation to coaching philosophy.
Michael Bungay Stanier's book about asking better questions rather than giving advice.