Financial Adviser & Podcast Host
Victoria Devine - Financial Adviser & Podcast Host
Victoria is the founder and host of She’s on the Money, a personal finance podcast for millennial women. She is also the Director of Zella, a financial advice, accounting and finance broking practice.
Victoria has built an incredible community that helps empower individuals to make smart money decisions.
Victoria was a finalist in the 2019 AFA Rising Star of the Year award and the 2019 Consultum Rising Star of the Year Award, and was recently named as one of the top 50 most influential Financial Advisers in Australia.
Victoria Devine on Instagram: https://www.instagram.com/victoria_devine/
She's On The Money: https://www.shesonthemoney.com.au/
Zella: http://zella.com.au/
Verbatim from the transcripts — each quote links to the moment.
“I think there's such value in having a really good job that pays you well and gives you sick leave and gives you annual leave and enables you to live the life that you want.”
“I see money as a tool. It's a tool to create the life that I want, and it's going to give me the freedom to make the decisions and create the lifestyle that I want.”
“All right, so what I'm getting here is the financial advice is eat a frozen burrito, you get to retire early.”
“Put a pinch of salt in a bottle of wine, chuck it all in the blender, blend it, and it tastes a million times better.”
“Is that why you're investing? It's not why I'm investing, so go for it if that's up for you.”
“If you look at investment in Australia, if you are invested for a 30-year period, no one ever loses.”
“You need to only do the things that only you can do.”
How do I build a good team when starting a business?
Hire for character over skill since skills are trainable but being a good person isn't; a rigorous, multi-stage recruitment process (interviews, psychometric and scenario-based assessments) helps avoid turnover, and hiring friends can work well with a solid shareholders' agreement.
How should I approach asking for a pay rise?
Prove your value with research (e.g. salary guides), avoid citing mere tenure as justification, and have an honest conversation with your manager about your contribution versus your remuneration; if the employer genuinely can't meet your value, consider leaving.
How do I decide what to invest in if I only have a small amount of money?
With limited capital (e.g. $500), diversified direct-share portfolios aren't realistic, so consider options suited to smaller amounts; larger amounts ($500,000+) allow direct equities and better diversification.
Should I invest while I still have debt?
Pay off high-interest personal debt (e.g. ~17% personal loans) before investing since your investment would need to beat that rate to be worthwhile, but low/no-interest debt like HECS can be deprioritised in favour of investing in the share market.
Victoria explains she became a sommelier at 18 on the Mornington Peninsula mainly because it paid more than waitressing, did two days of training, and admits she often made up tasting notes since she didn't even drink red wine at the time.
Drawn from the episode transcripts.
According to Victoria Devine, it depends entirely on personal values and emotional readiness; she personally rents and invests in shares instead of owning property, noting dividends don't require fixing leaky taps, while her partner wants to buy a home eventually.
From episode 596→Victoria Devine says it's not just about asking or about tenure — you need to demonstrate your value to the employer, use data like the Hays Salary Guide to benchmark your role, and be prepared to change jobs if the employer can't meet your value.
From episode 596→Victoria Devine explains HECS is interest-free (only inflation-indexed) so she prioritises investing over paying it off faster, but says high-interest personal debt (e.g. ~17%) should be paid off first since an investment would need to beat that return to be worthwhile.
From episode 596→Mentioned on 1 episode Victoriawasn’t on.
Every episode featuring Victoria Devine on The Daily Talk Show.
