CMO at Keep It Cleaner
Michelle Battersby is the Chief Marketing Officer at Keep It Cleaner and the former APAC Marketing Director at Bumble.
Verbatim from the transcripts — each quote links to the moment.
“I think I, I did have an identity crisis when I left. Um, I went silent on all of my social media channels for a while actually.”
“I probably should have prioritised myself, my personal life, and my health better than I had.”
“There was no mic drop, me like speeding off in my car, dust twirling like as I left.”
“I think you can't do anything without a great product.”
“Oh my God. I've actually— yeah, yesterday I think I said to someone, am I going blind? Because I was starting to see colours differently.”
How can managers set healthy boundaries with their team?
Avoid holding employees to the same intense personal work standards you set for yourself; use tools like delayed-send email triggers so messages don't hit colleagues outside of normal hours.
How should leaders manage remote teams during a crisis like COVID-19?
Be mindful that team members have varying home environments and circumstances that affect their productivity, and be flexible and understanding rather than assuming uniform working conditions.
How should you leave a company you're deeply attached to?
Go about it considerately rather than dramatically; speak directly to leadership, give ample notice, and finish out important projects so you leave the company in the best possible position.
Michelle describes going to Bumble CEO Whitney directly to discuss leaving, working a 5-month notice period, and finishing with the high-profile Melbourne Cup project to leave the company in a strong position.
Drawn from the episode transcripts.
She says she had become deeply embedded in the Bumble brand, working extremely long hours, and eventually experienced an identity crisis; she decided to leave considerately, giving CEO Whitney advance notice and working a 5-month notice period to finish major projects including the Melbourne Cup.
From episode 716→She advises focusing on building a great product first, arguing that community and cult following naturally follow a strong product offering.
From episode 716→Mentioned on 1 episode Michellewasn’t on.
Every episode featuring Michelle Battersby on The Daily Talk Show.
