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Lucille McCart

Lucille McCart

Associate Director, APAC, PR + Comms at Bumble

1 episodeMay 2020

About Lucille

Lucille McCart is the Associate Director, APAC, PR + Comms at Bumble. She is passionate about helping brands define their voice and communicate their story to the right audience.

Lucille on Instagram: https://www.instagram.com/lucillemccart

Bumble: https://bumble.com/

In Lucille’s words

Verbatim from the transcripts — each quote links to the moment.

“If you are a funny person, that's the best way to get a girl's attention is with a funny bio.”
Ep 721▶ 11:36
“If you just want everyone to know who you are and you don't care what they know you for, um, then, then the saying is true.”
Ep 721▶ 15:43
“Totally normal to do a background check. Totally normal, totally acceptable to just do a bit of, uh, research, you know, as, as it might be.”
Ep 721▶ 17:36
“Everyone needs to meet someone somewhere.”
Ep 721▶ 21:43
“I think we play into these gender stereotypes that don't mean anything, you know. Why does it have to be that way? I think, you know, split the bill.”
Ep 721▶ 27:39

Lucille’s advice on the show

How can you sustain a relationship or date virtually when you can't meet in person?

Try to mimic a real-life date virtually — cook the same meal together over video, make the same cocktail, or share a Spotify playlist, recreating shared experiences remotely.

What makes a good opening message on a dating app?

Ask a specific, personal question (e.g. about a shared pop-culture reference) rather than a generic greeting; use the person's name and give them something to respond to.

What should you do if you're not a naturally funny person writing a dating bio?

Stick to the facts about what you like and enjoy rather than forcing jokes, giving matches something concrete to ask about.

Who should pay on a first date?

Split the bill, or have whoever initiated the date pay — don't feel bound by traditional gender roles about who should cover the cost.

How do you banter without crossing into being rude?

Start with lighter humor and gradually test the other person's boundaries and sense of humor before escalating, since tolerance for banter varies by person.

Questions these interviews answer

Drawn from the episode transcripts.

How did Bumble usage change during COVID-19 lockdown?

According to Lucille McCart, Bumble saw a 26% increase in the volume of messages sent and a 56% increase in video chat usage as people turned to virtual dates in place of in-person meetups.

From episode 721→
Who is supposed to pay for the first date according to Bumble's PR director?

Lucille McCart suggests splitting the bill or having whoever initiated the date pay, arguing that rigid gender-based expectations about who pays don't need to apply.

From episode 721→

Episodes with Lucille

Every episode featuring Lucille McCart on The Daily Talk Show.