Geoff Jowett believes that shifting your mindset is the key to success. And he's 100% right! Geoff is a pioneer of the Australian weight loss and fitness industry, helping millions with visionary programs and educational resources.
Geoff has been through a lot in his life which inspires him to continue bringing others out of the dark and into the light. This allowed him to fully feel alive and awake at 42, for the first time in 10 years.
Geoff's Website:
www.geoffjowett.com
Geoff's Coaching Business:
www.thejowettmethod.com
Verbatim from the transcripts — each quote links to the moment.
“Money never leads, it follows. It follows. You gotta chase purpose, not money.”
“CEO of Clusterfuck, Aussie Geoff Jowett.”
“Drugs and alcohol, if you've got a problem with them, they will rob you of joy. They are the thief of joy.”
“You attract what you are, not what you want.”
“If your life's not working, own it. So don't fucking blame everyone else.”
“99% of people should just get the fuck off social media with their bullshit. No one gives a fuck. You're not talent.”
How do you recover from ego-driven business and personal failure?
Own your part in every mistake rather than blaming others; awareness of your own flaws and ego is the essential first step before anything can change.
How do you stay grounded after achieving financial success?
Chase purpose, not money—money should follow purpose, not lead it; avoid status purchases and comparison, since the 'disease of more' kills joy and fulfillment.
How should you approach building a business or personal brand on social media?
Don't self-promote without doing the inner work first; a business or platform built overnight without personal development will collapse back to the size of its leader, and most people should get off social media unless they're genuinely adding value through talent or entertainment.
What helps someone give up alcohol or drug addiction?
Build a strict daily routine (early rising, consistent sleep, exercise, coaching sessions), avoid people and environments that encourage the addictive behavior, and seek support such as AA/NA meetings to sit with discomfort rather than running from it.
Jowett describes abruptly asking his business partner Andrew to buy him out of Vision after about six years, driven by boredom and ego, only to later realize his own role in the partnership's breakdown.
Jowett recounts organizing pranks where strippers posed as job candidates to surprise staff for birthdays, hiding it from HR and finance by sending them out to lunch, illustrating the 'Wolf of Wall Street'-style excess at his company.
Jowett describes starting a medical weight-loss company involving doctors and prescription medication that wasn't tightly executed, drew the ire of medical lobbyists, and was publicly exposed in a Channel 9 news story that painted him as a 'shonk,' breaking him emotionally.
Jowett tells a story about finding a dying cockroach in a gym bathroom at 5am and trying to flip it over to help it, using it as an example of his spiritual 'awakening' and growing compassion for all living things.
After entering AA, Jowett describes compulsively calling people, including his former business partner Andrew, to apologize for perceived wrongs, even when the other person didn't feel wronged.
Jowett recalls a period of severe alcoholism where he would drink an entire hotel minibar just to stop withdrawal symptoms and get back to sleep.
Drawn from the episode transcripts.
Geoff Jowett is an Australian fitness personality and entrepreneur who co-founded Body Trim, a DVD-based weight loss coaching program launched around 2007 that reportedly sold a million DVDs, generated $35 million in turnover at its peak, and was heavily advertised on Australian morning TV.
From episode 114→After leaving Vision (a personal training business) due to ego clashes, Jowett built Body Trim and later a medical weight-loss company that used doctors, blood tests, and prescription medication but was poorly executed on the back end. It came under scrutiny from medical lobbyists, was exposed in a Channel 9 news story, and collapsed, coinciding with a period of alcohol and drug addiction, sex addiction, and eventual bankruptcy and suicidal depression around 2016.
From episode 114→He credits Alcoholics Anonymous and Narcotics Anonymous meetings, developing self-awareness and humility, making amends with people he'd wronged (including his former business partner Andrew), exploring spirituality (influenced by Wayne Dyer and Buddhism), and building a strict daily routine, eventually becoming 18 months sober at the time of the interview and launching the Jowett Method.
From episode 114→Mentioned on 10 episodes Geoffwasn’t on.
Mentioned as a mutual friend connected to F45's founders, previously a guest on the show.
Referenced as a recent studio guest whose conversation about life change versus moving house was discussed, and as a social connection Tommy met at a camp.
Mentor/coach who ran a session with Josh and Tommy, challenging their thinking and advising on monetization and mindset.
Announced as the next day's returning guest, described as having made and lost millions before rebuilding his life.
Referenced as a horse-loving upcoming guest in a joke about horses' shared birthday on August 1st.
Anecdote about his hotel room filled with Vegemite and a horse statue from fans.
Previous guest discussed who grew Body Trim to $35 million revenue and lost it, revealing a sex addiction.
Previous Friday's guest, referenced via a message from Tommy's mum and jokes about his cookies.
Upcoming guest known for 1990s-2000s infomercials selling Body Trim and protein cookies, with a story of business success and addiction.
Every episode featuring Geoff Jowett on The Daily Talk Show.
Geoff Jowett joined Tommy Jackett and Josh Janssen on Episode 418 (7 August 2019) — "Geoff Jowett On Hobbies And Horses". Geoff Jowett is back and here to share what's been going on recently in his life! Geoff is a mindset coach and mentor who has experienced, and lost it all - drug and sex addiction, money and success. We talk about living in the present, removing egos, detaching yourself from the outcome, and band...
Geoff Jowett joined Tommy Jackett and Josh Janssen on Episode 114 (21 June 2018) — "Losing weight and all his money - Geoff Jowett". You might recognise our guest Geoff Jowett's distinct voice. In the mid 2000s he was prominent on Australia's biggest morning TV shows, selling his weight-loss solution, Bodytrim. Through drug, alcohol and sex addiction, Geoff lost it all. His rock bottom experience has helped him create a new li...
