Executive Producer EMMYLOU LOVES
Emmylou is the Australian powerhouse building an immersive brand across so many areas, we can’t even name them all! Events, fashion, cooking and presenting — Emmylou authentically shares every aspect of her life, from Instagram Lives to her own TV and web series. The backbone of it all: an unapologetic drive to serve her tribe and show up every single day.
Emmylou on Instagram:
@emmylou_loves
Emmylou's Website:
emmylouloves.com
Verbatim from the transcripts — each quote links to the moment.
“The community and the tribe are the key to everything.”
“I'm just here like a little beacon, like, you know, a little cheerleader for you. But, but it's actually you that is going to do the work.”
“Happiness is definitely a discipline.”
“I am one brave motherfucker, you know?”
“Can't get the 10% without the 90%. Yeah, doesn't happen.”
What should I do if I want to build an audience but feel like I have nothing to say?
Work backwards: ask yourself why you want to be out there saying something, then keep questioning that reason until you uncover a deeper purpose; don't be afraid if the answer doesn't come immediately, and accept that your 'why' can change over time.
How do I know whether to take a brand sponsorship deal?
Evaluate every opportunity by asking how it benefits your community, whether you genuinely enjoy and believe in the product, and how it aligns with you — rather than separating content into strictly 'free' versus 'paid' categories.
How should I handle criticism or negativity from people I know versus strangers online?
Recognise that negativity from family often comes from care, not malice, so try not to take it personally; for negativity from people you know, talk it through with someone else; for faceless trolls, it can help to disengage and bow out rather than fight, even without full closure.
How do I keep creating content or showing up when I'm feeling low?
Take care of yourself first rather than pouring from an empty cup; your community will wait. If you still need to post, share honestly that you're feeling low, or queue up previously prepared content rather than forcing something polished.
Around a year before the episode, Emmylou's parents called to question when she'd start making money from her growing but not-yet-profitable brand; she describes staying calm and not taking it personally.
Emmylou describes travelling two days to Necker Island for a Business Chicks leadership program, feeling out of place among wealthy attendees, and realizing afterward she had put too much personal value on how well the Branson interview would elevate her profile.
Emmylou's old Holden station wagon broke down in a wealthy Melbourne suburb while she had no following; she posted stories about it, and Werribee Mitsubishi gifted her a car, leading to a long-running sponsorship and eventually a fully wrapped car she paid for herself.
Emmylou met Christian Hull at a hotel drinks event after a panel with Tanya Hennessy; they hit it off instantly, and he later invited her for coffee the next day despite usually being reserved, beginning a close friendship.
During a two-week New York trip, Emmylou dragged Christian into a Michael Kors store, bought him a $200 jumper he loved, and recalls the champagne, excess spending, and bonding on the trip.
Drawn from the episode transcripts.
She prioritises whether a partnership benefits her community first, turning down deals that don't align with what her audience needs, and says she realised early on that sponsors often don't care about community events, only about the sponsored post going out.
From episode 429→She suggests working backwards from your 'why' — repeatedly asking why you want to show up and put yourself out there until you uncover a deeper purpose, without fear of not having an immediate answer.
From episode 429→She says negativity from close people stings more than from strangers because family 'has your back' even when being harsh, whereas with anonymous trolls she sometimes wants to confront them, though she tries to bow out of ongoing negativity rather than fight it.
From episode 429→Every episode featuring Emmylou Mccarthy on The Daily Talk Show.
