Branding Specialist, Brand Amplified
Belinda Wall is a branding and communications expert, spending many years in the industry collaborating with brand and clients through her business, Brand Amplified. She is an absolute legend at helping clients define their brands, amplify values and focus on creative collaborations and storytelling. Belinda also works as a branding consultant for our mate Andrea Clarke and is also an ambassador for Future Women.
Belinda on LinkedIn:
Belinda Wall
Belinda's Business:
Brand Amplified
Brand Amplified on Instagram:
@_brandamplified_
Future Women:
www.futurewomen.com
Verbatim from the transcripts — each quote links to the moment.
“There's nothing worse than those moments where you're walking through a shopping centre around Christmas time and you have that feeling of, oh my God, the clock's ticking.”
“being a master of protecting the motherfucking asset, which is yourself, right?”
“if you don't take hold of your brand and your identity, then basically the public, the voting public was going to create an identity for you”
“But, you know, the truest and strongest brands are the ones that are living and breathing the brand through every single touch point.”
“I think it was, you know, you've got to be careful about holding on to prior narratives or things that you did previously. Like, it's, well, what are you doing now?”
“We're all a bit gronked up.”
“Brené Brown has a fantastic term, which is all about embracing a shitty first draft.”
How can I stop drowning in email throughout the workday?
Close the email browser/app entirely when deep work is needed since seeing new messages makes it hard not to respond immediately; print out documents like white papers to review away from devices instead of reading on screen.
How should a growing media brand handle increasing inbound email volume?
Create a default template or quick response for common scenarios/queries to reduce friction and cognitive load, rather than leaving emails unanswered because a bespoke reply feels too effortful.
How do I avoid burnout as a consultant or solo business owner?
Treat rest and recovery as seriously as an athlete would, put rules in place around technology and sleep, and recognise that over-delivering to clients out of fear of under-delivering can hamstring your earning capacity and lead to burnout.
How can a brand without big sponsorship dollars start commercial partnerships?
Experiment with small or 'micro' advertisers to build case studies and proof points before pursuing larger sponsors, treating early paid partnerships as experiments to learn what works rather than needing a fully proven model upfront.
How do you build a strong personal brand beyond your day-to-day project or title?
Don't limit public sharing to just your most visible current project; actively share the fuller range of your interests, work, and character so people see the 'red thread' connecting your past and present pursuits.
How do I start defining my personal or business brand?
Think about what you want to be known for or remembered for, what phone call you'd love to get in an ideal world, and build a hypothetical website exercise (colour scheme, tone, offerings, 'secret sauce') to clarify positioning before building anything real.
Belinda recounts winning an AeroPress and gold-plated straws in a raffle at the show's 500th episode event, and the household debate over where to store and eventually use the AeroPress (settled on the family beach house for summer).
Belinda describes receiving an annual Christmas hamper from her financial advisor delivered by two girls door-to-door, noting she can't eat most of the contents (due to intolerances) and ends up regifting items like champagne and dukkah.
Belinda describes being fully immersed in her high-pressure global role at 2XU, crying at work as a breaking point, resigning with nine weeks of banked annual leave, and gradually transitioning into consulting without pressuring herself to have a plan right away.
Drawn from the episode transcripts.
Belinda Wall and the hosts explain that discounting cheapens a premium brand's perceived value; instead, premium brands use gifts-with-purchase, bundles, or loyalty perks to add value without competing on price.
From episode 562→She learned that her tendency to over-give to clients was partly about seeking validation, and that protecting her own energy and well-being ('self-care like a boss') was essential to sustainable, high-quality work.
From episode 562→According to Belinda Wall, it starts with identifying what you want to be known for and why people would come to you, then building the proof points, story and consistent touchpoints (website, content, culture) that support and communicate that identity authentically.
From episode 383→She describes being burnt out after years in a fast-paced, immersive 'live and breathe' company culture; a breaking point (she cried at work) led her to resign, use banked annual leave, and eventually ease into consulting without pressuring herself to have it all figured out in the first 12 months.
From episode 383→Belinda Wall and the hosts discuss that confidence gaps (women often needing near-certainty before acting, versus men acting at lower confidence levels) combined with fewer prior media appearances create a barrier to entry that can unconsciously be reinforced if podcasts use past media experience as a selection metric.
From episode 383→Mentioned on 2 episodes Belindawasn’t on.
Every episode featuring Belinda Wall on The Daily Talk Show.
Belinda Wall joined Tommy Jackett and Josh Janssen on Episode 562 (29 December 2019) — "Commercialising Your Brand With Belinda Wall". Belinda Wall is back! We chat about discounts and loyalty programs, enneagram personality tests, and what we've learned in 2019 about The Daily Talk Show's brand.
Belinda Wall joined Tommy Jackett and Josh Janssen on Episode 383 (3 July 2019) — "Belinda Wall On Amplifying Your Brand". It's Thursday and we're joined by Belinda Wall! We first met Belinda through her work with CareerCEO's Andrea Clarke. Belinda is a branding and communications expert who has spent years collaborating with others through her business, Brand Amplified. Belinda helps define brands, and amplify value...