#041 – Roaccutane and finding our niche/

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It is a daily talk show everyone what up inside 4141 where we're post sugar high here. And let's start the TJ by painting a picture because, you know, we love painting on me specifically. I like painting pictures. I've come down hard. I feel depressed after the weekends,

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sugar binge. But I'm sitting in my car

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right now, in Collingwood.

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And on this Yeah, and in the car.

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I've got my laptop on my lap microphone just in my hand. It's it's quite warm. I know I've taken my shoes off because I hate getting uncomfortable when doing these podcasts. feeling hot. You just start getting irritated. I'll probably bite your head off. But I'm in Melbourne at the orange. Sydney. Yeah,

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yeah, I and I do get super hot. Like just that slight technical issue that we had no joke. I was fucking up because I just I run like a computer. I just don't know. It's like, you've clicked a render on something. And my, all my fans are blowing and I feel like I should

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now it's not sweating. But I just like I just feel a bit clammy. But which is interesting, because how many 21 degrees here in Sydney. And since I arrived, it has just been pissing down the whole time

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that Sydney does rain a lot, but it's always like a bit warm as well. So it's, it's not as horribly cold like Melbourne. Just on the swelling thing. Are you are you a sweater? Yeah, absolutely.

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I'm grossly so I think that and to a point where actually you would have seen it when we when I was filming the Lulu lemon stuff the other week when you were helping me and remember the cycle like filming the sun request and I was probably sweating more than they were.

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I just know that you knows sweats and I can see beads on it.

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And I remember training clients and people would sweat from weeds spots. And I think like nose is probably it's probably not the main common one. It's not probably not going I had someone that would sweat from their knees. Really that's stride like the underneath their knees. I guess I like kneecap What the fuck That's weird. So that'd be wearing pants and you'd see like a nice wet patch we

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I am I reckon, I think it must be all connected to pause and stuff right because the first the only place that I really get sort of sunburned actually get some been everywhere I should I I've learned from last summer where I got absolutely an island by the sun that I am someone who burns but my nose like the pores and stuff start to to raise and I get this little I have this one daughter my nose that will appear in the same spot every summer if I haven't worn sunscreen and it ends up like going a little bit scabby and gross. What do you mean spot What do you mean? Well it's just almost like it looks like a pimple and there's this desire to want to sort of squeeze ish and attack it just always ends up in this like horrible state where it's like if I feel that it's elevated I just need to not touch it and hope that it will be okay any we'd sure like that any any sort of odd odd body functions

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not not really I kind of feel like I'm left out if I don't have one I really want one

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Come on find one thing that you're a bit like in summer you don't like you got no

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no now i don't i used to now got nothing I had I had bad pimples as a kid that we did

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yes i did and the one thing I remember about their drug was the warning on the packet saying may cause suicidal thoughts

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yeah fucking crazy isn't it I went full I went on rock attain and I'm already a bit sort of wired and weird and you know I remember I had a few at cries but outside of that I think that was like partly just being a teenager like think you can tell when someone's on the drug because the whole thing is if you if you don't know what right Accutane is it's like row

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Accutane right. Accutane either aka time anyway, it makes them worse before they better Yeah. And so you

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go you go

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okay, I was just gonna say you can't get it from a JP union to go to a specialist like a dermatologist and they will

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prescribe it but yeah, it will it essentially dries you out from the inside it causes if you're a woman it causes you can't have kids during it because it can cause like a body What's that thing called when they come out with issues I can't remember

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yeah it can baby deformities. deformities is the way yeah I think there's about

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a million things on the packet but I just I just remember my peoples got so bad and I was I was already so self conscious of it when you're a kid you you battling just who you are in the first place but I've noticed this guy on YouTube he's he's like he's on Instagram. So like 2 million followers and he's definitely taking right

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the tech the tech dude the one that was a hat a bit now

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know that guy you're talking about this one he he's like a supreme King or something he sells and he's just like a comedian. Or just like a young dude who makes videos about nothing. And he sells all this merchandise that's like jewelry and shit anyway, super successful but I was thinking he's on camera constantly. Any skin is so bad and it makes it just brings up memories of me when I was young just thinking that is like I'm a pretty brave man like maybe you just doesn't have those feelings within him. He's just like whatever I don't care about it's not changes

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and he's on the early stages hundred percent like telltale signs along the this sort of cheekbones

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now I just welts ovaries cheekbones. Yeah, and he's like, his lips are very dry.

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Yeah, it's um, yeah, I remember. I remember being something that was required a lot of thought before you

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jump into it. But people who had no ID would be like, man, have you tried proactive and tight you fucking idiot like, oh, they've watched the infomercials that's like this stuff like row Accutane compared to all of that stuff where octane is like, it's terrible. Like, I don't know what it's I don't know how it works. I don't know enough about medical ship to completely understand it. But I can't be you can't be good.

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You're right, it dries out. So I really am I wanted to talk about beliefs because I think my my belief around the people's stuff was they must be in something like I was showing transfixed on everyone thinking that everyone was looking at me and judging me. So yeah, I don't know if it's the, it's the right belief. But I've been thinking recently about beliefs and, and like how you got a lot of them are bullshit. And I'm talking for myself here you like I remember having a belief when I was like, 19 or something, I was like, I'm not going to become a presenter, TV presenter. If I all get a job in that space. If I've got a girlfriend,

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that one's out, right. Just I think that the the acne one is a fair point, right, they'll be

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having acne and then trying to do that in a whole presenter thing. That is, it would be a belief there, that there might be some truth to it, right?

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But no, I there's definitely limiting limiting beliefs that we have. And for me, mines are always been about my ways it's been like, if ever I'm unhappy, I'll point to the reason I'm unhappy is because of my way. And if I just control my wife, then I'll be I'll feel better.

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But one thing that I've just picked up a new audio book,

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and it is called stand by why it's called better than this, it's all about timing. I'm just opening audible right now.

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Because I've got access to affordable. So I've taken a picked up this as well. So go on, it's called better than before. And it's talking about habits. But one of the things that that the interesting things I was listening to it on the flight over here was that basically, in times of stress we go, we fall back to our habits. And so what they mean by that is, it's not whether you not bad habits, but just whatever your habits are. So for instance, if you're someone who has built a habit of exercising each morning, and you go through stressful times, you actually tend to double down on that and do that more, or that they did some studies around kids who were doing tests, you know, they're in their sort of pretty quiet, like, finals, or whatever. Yeah. And what they what they found was that the kids who had a habit of eating healthy breakfasts would eat healthy breakfast would during these stressful times, but people who had a habit that was obviously, you know, would be considered a bad habit, and more likely to do that. So the whole point was, we are our habits and to implement them. And it was all about the fact that we are

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the basically the cognitive load that is required for us to be able to make micro decisions throughout the day, you know, for instance, am I going to go? Am I going to go to the gym today? Yes or no. Whereas if it's a habit, you're actually not using your willpower already sold in

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your head.

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My habits are, I think

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that my habits at the moment would be I think, I've got like a lot of negative or like, bad habits. So bad habits around like phone news. Yeah, and how much I rely on my phone. And so there's that. Probably a good habit is when I wake up in the morning, I get out of bed. Yeah, not like, I remember, as a kid, you I'd wake up. I mean, annoyingly, I woke up at 4am this morning. So I ended up like staying in bed till about five. But the Yeah, that I remember being a kid and just hanging in bed for hours. Whereas now I feel like I believe get out. So I think that that's a good habit. Well, I mean, do you find that your How much did your habits change? When when Bodie into

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my old habit would be get up straight away, go to the gym, but it's a lot harder now. I've got shit to do in the morning. And so it's like I still but I think that habit for me for the gym thing. I think it's an easy one to talk about this probably habits that I've got that I'm not even aware that their habits I'm trying to think of those ones. But the obvious one is like a gym. Right. But I think it's like from going for years. It it just becomes a thing that you do. Yeah, it's so I mean, it's such an easy one. Everyone talks about the gym is that habit. But I've definitely noticed I've kicked the habit of using my phone as much. But like you and I've talked about the busy get you actually just have no option not to use it. Because, well, you will fall apart. Yeah, I don't

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know. I'll give you a little insight into something I've been thinking about over the weekend. Want to get your thoughts on it.

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Potential book, another book and I that I've spoken to

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habit before. This is a habit breakers write one book.

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Yeah. So the idea is around the client plus creative or the creative without clients. So basically, it would be a book that explores the options for creative professionals that doesn't require you basically to work for clients. So it would be looking at, obviously, and businesses are very client focused at the moment, but actually speaking to people who have created businesses that that don't rely on on that. Give me an example of one that doesn't rely on.

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So an example would be a YouTube or I think, yeah, they're like, you could I mean, you could argue that everyone has their version of a client. So for them, their client becomes their audience, or the people they're doing brand deals with. But there's just been on like, and it's all interconnected. It feeds into this sort of habits thing, and rules and principles of life. And because if you if you allow, like, I've been true that we spoke about this the other day, just saying yes, more. And I have a just, I'm wanting to now building habits that just protect my time to be able to create stuff because

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the hardest thing to create the business that isn't client facing is the mission to monetize what you do. Yeah. And, you know, like the an artist who painted on canvas sells their paintings to clients, the person who creates a product candles is selling them, is that a customer? Is it client like it you say clients as a customer? Well, I

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think

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I mean, I think that they would be a client if they commissioned if it was like them commissioning having works, commissioned. And then obviously, you are, you know, the,

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you know, you're so you become a service provider, but that idea of saying, Okay, I'm creating this painting, and then you can buy it, that's a different, that's a different realm.

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Yeah, yeah, I've been seeing you. I think there is so many obstacles when you are dealing with clients just back and forth input. And I think as creators is like, we want to be left alone, I think most people who create are either wanting to be left alone with a team of creators.

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And so yeah, I've actually been thinking about that stuff, too. It's like putting the sprinting to like putting in the hard work to get it created. And then like, using your screen to then be on the other side of capturing the customer, or something along those lines. And it's I've been watching tutorials on or just, I'll be watching people talk about like, sales funnels and stuff like that. And it's like, funky go down the biggest rabbit hole understanding like the different audiences and where, but I think it plays into the side of that's what you end up playing in, if you're not offering a serve you if you're not dealing directly with clients for the exchange of money, but I think at one it's also happening is,

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it's what you're actually selling. So I think that what I'm finding at the moment is

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the stuff that I enjoy, it's because people see something in what full stack films does, which technically is May to create something, whereas did a bunch of work with the search engine optimization to basically increase the size of my funnel from the top. So more people are coming in being exposed. And I'm getting people who want a video production, you know, a video done in Melbourne, and they're finding me and the learning or the one I'm trying to sort of work out is

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how do we how do we actually like it's almost elevating yourself to it. And next level creative in saying what is something unique that people would hire specifically you for? Because it's not going to be able to be serviced by another production company, I think that is holds a lot of interest to me. So for me, what that might mean is going a bit more boutique and say, entry and being more strategic in the types of projects at the moment. As I said, I've said yes to a lot of things. And there's a lot of times where I'm like, man, anyone could be doing this right now. And yes, it brings in money, but I feel like it's, um, I think that it's something you need to do early on to just build up your craft. Yeah, but once you get to a certain point, you need to, like, you need to be different is everyone like, I'm just saying, you know, there's a lot of people who are just jumping on,

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you know, on YouTube and stuff, and they're able to emulate people. And so there's just, it seems like, we're in a world of fucking copycats, yes,

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that all look the same. And people want our, we want that, but we just want it like with our brand, one of the earlier some of the wisdom that you've reached out to me, or all the wisdom from your 27 years was talking about knowing your value, and your value can be outdone by someone else, that's more of the skill. So for example, you're like you, you're able to make documentaries, which is probably one of the harder things to do when it comes to storytelling and, and video production versus the young kid who's got all the new nifty equipment, the gliding the glide cams, and, and spends all his time doing wrap up videos for events and really nimble, it's like, if you who charges more and rightfully so, because of all the, you know, knowledge and equipment and experience and etc, comes in and does that these kids are out shining, someone who really has more value, but it's not sort of the place where their value shines. And so it's like what I took from it was like, know your value and then double down on and double down on it

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and know where you fit in the market. So like me, I don't know who's in who's a Grump, a driver who's the Australian one that Trevor interviews all the time he was on the same I would

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when I know with with

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your Ricardo fact, it's it's the equivalent of you know, Ricardo drives cars, does it mean that he is going to be the best taxi driver for you in Sydney? Like the answer is no, because he might not if I can know the area, he might not have the new he doesn't know where the taxi you know, drivers go to, to wipe there's all these things where it's like, I'm not comparing myself to a racecar driver. However, there is something to be said with you can be the best in your field. And just be and I think that video has been lumped into this one thing, right? Because it is because it's this emerging thing and it's still early days in regards to what we can do with it from a technology point of view and and distribution point of view at the moment where a lot we're saying that hey, if you can do if you can do a video for Instagram, then you can do this other bigger piece for Netflix or this or that or like I think even

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met Dave Allah who I like to mention, I know every episode he talks about the difference between when he was making say the film minimalism the amount of extra effort it was, I could make this feature length Darko vs. And he'd made a few hundred short to three minute videos. And we just assume that like our we've done this. So surely it will just translate because it's a completely it's a sprinter going in and trying to run a marathon,

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I could probably do it but they won't be as good as the specialist and you know what I mean? I feel like I'm just now finding after like two and a half ease of running my business like I've just I'm just forming beliefs around what I'm actually fucking good at and what value I can bring and having wins on the board which have solidified that belief, you know, to for me to go Yeah, okay, that is it. That's what I'm doing. Like, I've talked so much about the things I'm now doing but years ago but I wasn't really I didn't believe it I didn't you need to go through to be able to Nish or to be able to understand where your value lies. You need to do enough videos. And, and so that's what I've been experiencing is it's like, okay,

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you know, the these moments where you're doing something which, like, Man, this is out of my comfort zone. And sometimes you should push through it, and it's an opportunity to grow. But then there's other times where it's like, it's like Louis Theroux or you know, a documentary filmmaker like Nick bro, infield probably wouldn't be able to do a very good music video, right. Or, like, if he did it would be

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it would have to be within his style. And so I think that that's, um, I feel like we put the pressure on ourselves to be good at everything. And we even to some degree, it's like, if you're doing video, you need to be doing photos, you need to be doing all this stuff. And you you can't just do one thing anymore, you need to offer everything. And I think that that is that is true for the traditional service based business. But what about if we say look at Mac is as the example right, like, say McDonald's do thick shakes. But if there is a sharp, if there's a place three doors down, that's the thick shake experts. And that's what they do, then, like, I think that that's fine, too thick shake shop doesn't all of a sudden have to be producing burgers.

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But in it, it basically is double. It's focusing on the three areas. But there's one which is the current everything offering, which is the goal for me is to sort of whittle that down and focus on the other stuff. And and I don't know, maybe it is just a belief that I have to still say yes to a lot of things to keep it keep the business going and keep cash flow coming in, to then get to the other side, which is getting rid of that and just doing these other specific things that I'm best at, or I think will be the future of my business. Right? Yeah, there's a belief in player that I've just, I just realized that

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and I think it's, um, there is a focus and an A, and a luxury to being able to finish and obviously, I think you have to sort of go wider first to understand where that sits. But

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yeah, I think that there's, there's lots of people for instance, who, you know, might be not as well off as someone else who didn't become an Olympian because rather than being able to, you know, be on the track every single day they were looking after a younger sibling because their parents had to work or things like that right so they're the it is a luxury

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to be able to niche and it's and it requires putting it like potentially

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some saying saying no to money so and I think that's a really tough tough thing to do it seems productive

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for business when a business is point of operating a lot of the time on one side is the money to keep a guy it's yeah

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yeah it's a think about more how much money like if you think if you just deconstruct money and is a timing thing you can say okay well maybe I could do this maybe I could like if you're looking purely money it's like all take on a five fold job go to fashion why you cannot remain like this Yeah, there's lots of ways to make cash there might be committed commission based businesses or you know it's fucking scams that you could get him off with that you can make really cash but the thing is that there's all these other things in play

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and it's the doing meaningful work and things like that and that's definitely where I'm at is it's like I think that it's it'd be easy it's easy to make money I believe with the skill sets we have in Melbourne in 2018 but I think that what it can do is it can also set you up where it's like there's lots of a friend of a friend does roof tiling and he makes bank doing that has haptic is this house be fracking hater?

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It's like well what's the you know? Where do you Where do you position happiness and sort of finance for you for me

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finance definitely second I see it as an important thing and I want to make lots of money but I also have always always naturally gone towards things that make me happy so jobs always done the thing that I'm most passionate about and I feel lucky like any app in a industry that's booming but I am I definitely have always followed that thing that makes me more happy

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and and what is it that What does money enable for you when you think about money when you think about money in the bank What does what do you deconstruct that to I'm living point of view from yeah when

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you have kids it for me it shifted a lot

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it's yeah it's about you think for the future a lot more you think stability not thinking about money I like my thing is only be rich enough to not think about money. And that doesn't mean I'm a billionaire. But it's like if I have to think about going out for dinner three, four days a week or going to the movies or a holiday with my family. It's like for me that seems really important school for my son getting him whatever he needs and I don't know but maybe that's the first realization to then work out how much that is right but because our mind stretches depending on our situation where we're hanging out I remember when being and hearing like someone that I was working with was getting paid 55 Grand i was like fucking $55,000 doing video stuff you fucking kidding me? That's huge. And then all of a sudden bike our minds stretch and then were you expecting six figures or whatever it is and then we sit like it becomes this

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I would we have this amazing ability to stretch our needs based on how much cash we have. Yeah and my learning has been that every time I've gone up a wage bracket I've managed just to sort of spend that a little bit more and definitely I think maybe I've gone through enough of them now that I'm sort of experiencing now it's like okay well now it's time to prioritize better work like rather than like the difference for someone bringing in say you know I personally $150,000 which is a lot of money to $250,000 like what is the actual What does that extra hundred thousand dollars afford you versus if you don't have that extra hundred thousand dollars does that mean that you take two days off a week and that you can spend time with your family it's rich people who become poor of or compared comparatively for them you know that someone on a million bucks has to then take 100 grands the lifestyle and all of those things are built around it. There's no need to rely on who was who's got such a good perspective on this.

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What's it What's with Jeff like, just someone who was you know, had a huge business right what's it all building up again, like there's so much to be said in that he will definitely get him on as a guest.

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He I mean, he was driving around in a measure measure it $300,000 car at one point I was gonna say Mazda 3:27am

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now i don't think he

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Yeah, he mock exam but he's got a different life and it's he's lifestyle that definitely took a hit. But the perspective he has on it ecommerce nations around it's like, dude, he's the one who's been there at the top, at the, at the bottom. And it's, it's all in your head by the end of it. And it's all what you do with it. Right? It's all what you you know,

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and I think that part part of the reason why I don't give Why give sort of all of the other things about creating cool shit a lot more sort of clout is because there's a lot of people who are just going to be born rich, there's gonna be a lot of people who are just born into money, where it's like, you have to create like, to be able to create stuff like that is just solid work. And yes, there is a privilege that we all get where it's like, you know, we might be able to afford a better camera or to be able to do that. But to me, I feel like I'm going to get a lot more

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meaningful sort of, you know, what, what's a word came in, think

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I'm going to feel more fulfilled, I think fulfillment is the word if I go and create stuff.

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And for me, being fulfilled means working on

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client work for people that I like, for projects that I think are adding value. I think that some people think that like, it's a fine it like, it's a just a transaction, like just a transaction of service and funds. And I guess at the core it is, but, um, I definitely am not interested in working with idiots or on things that are moving the world forward. I just feel like there's enough of enough work, it's a good feel to have to do that. And instead of standing like the why that you're doing it, the why of what you're doing, which it's so hard to come up with that when you first start out, because well, you can't right and it's it's just you're hoping that you um, the the right people in your life and that you can take on the right stuff, and then you'll be able to trip up and you'll make mistakes. And you'll start to realize actually I don't want to work with these types of people, or I don't want to work on this project. And there's something really powerful in saying no, and the temporary uncomfortable feeling that will give you versus the uncomfortable feeling of saying yes to something that then you having to do three months down the track.

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I know which one I'd pick.

34:32
Yeah, hundred percent. Well, I'm gonna let you go because you have a book to write. This is the next

34:39
it's got a client do actually

34:43
be clean this, these guys are actually doing interesting shit, it's the minimalists. I'm doing stuff for them they made the MACD of Allah who I've mentioned already tonight. He made a documentary minimalism and they've got a new thing coming out, which is all about that too, or

35:02
less is now I think it's cold. And they did a bunch of filming in Los Angeles. And now they're doing this tour guide and Melbourne, Sydney, Auckland all over the place. But the I'm filming in a bunch of those cities which will be potentially included some B roll and all that sort of thing. So I'm

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gonna be there in an hour. What's on your day. What are you doing? I've got a few more meetings and some filming tonight. And then bed bit tired. My

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head is so good in

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bed bed. Good. All right. All right. The Daily talk show everyone remember where we've got an email address high at the daily talk show.com which have actually set up as its own inbox now so it's easier for Tommy and I to respond. And p o box 400 Abbotsford Victoria 3067 if you want to send us anything and please give us a review on iTunes or on the podcast app until tomorrow. Sorry guys. Bye.